About David J. Wardell

Technical Reality principal David J. Wardell has worked in transportation logistics, computer services, and hospitality industries for many years in operations, management, training, and systems design, and in other phases of the computer, transportation, and retailing businesses as a consultant, executive planner, and administrator. Mr. Wardell owned and managed several other successful businesses outside the travel industry in retail sales and services, computers and automation, electronics, and publishing.

Mr. Wardell enjoys a wide reputation within the travel and computer industries as one of the country's foremost experts on applied systems development, product planning and management, strategic planning and development, and marketing. He has created and managed marketing, systems, and general strategic planning for many of America's largest and most successful corporations.  Mr. Wardell is among the country's foremost experts in travel MIS, applied computer technology, systems strategy, report development, computer-based analysis, and practical software development.

He has authored over 450 articles for technical, trade, consumer, and general interest publications, including such prestigious periodicals as The Economist, on numerous technical and non-technical subjects.   His column on automation and computers in the travel industry appeared in Travel Weekly, the industry's largest trade journal, for 17 years.  

Designed, developed, and implemented successful operations, technology, and development plans on behalf of multiple industry vendors, corporate travel departments, and travel management companies, including Amadeus, SystemOne, Travelport, BTI, American Express, Carlson Companies, IBM, AT&T, Westinghouse, DuPont, General Motors, Hewlett Packard, Royal Dutch Shell, Citicorp, Dart & Kraft, Goldman Sachs, Drexel Burnham Lambert, Paramount Pictures Corp., North American Philips,  and Lockheed Martin. These resulted in leading-edge technology services and revitalized travel management programs that materially enhanced user experiences at lower overall program cost.

He has served as a strategy and systems design consultant to the Republic of Ireland and advised the U.S. Federal Government on policy, operations, and technology.


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