Technical Reality

"High-Tech Solutions for the Interactive Age"

Welcome to Technical Reality

Technical Reality is an independent consulting firm specializing in comprehensive, practical strategic and operational solutions for established and emerging businesses.

Formed in 1974 when several associates combined their expertise to deliver a combination of affordable, customer-focused, actionable, and practical solutions to a range of established and emerging businesses, Technical Reality is by far the oldest consulting services company specializing in travel and transportation logistics and information management. We enjoy a wide reputation as some of the country's foremost experts on applied systems development, product planning and management, strategic planning and development, and marketing.


Delivering practical, affordable, accessible, and timely solutions for our clients, always with strategic, forward-looking vision, is our sole mission. We are skilled business advocates on behalf of our clients and keep them apprised of legislative and regulatory issues impacting their businesses. We are known for our ability to facilitate constructive dialogue between clients and government regulators and policymakers, and as facilitators and program managers for government procurement initiatives.

Key Areas of Expertise

  • Business and technology strategy
  • General business development
  • Marketing and product development
  • Operations, resource management and planning, and process efficiency
  • Program management
  • Technology project management, audit, and requirements definition
  • Electronic commerce strategy, business development, planning, and operations
  • Travel and transportation logistics, policy and service distribution practice, operations, purchasing, and marketing.

We have created, developed, and managed operations, research, marketing, systems, and general strategic planning for many of the world’s largest and most successful corporations. Our work is reflected in the successful programs of numerous multi-million dollar corporations and emerging firms worldwide. With offices in the greater Washington, DC area, Technical Reality maintains active liaisons with key regulators and legislators affecting policy in areas of interest to its clients.

Technical Reality Principal David Wardell

David J. Wardell has worked for many years in operations, management, training, management and systems design, and in other phases of the computer, transportation, and retailing businesses as a consultant, executive planner, and administrator.  Previous to becoming a consultant, he worked in computer system design and analysis and operated his own service bureau and software development company. Mr. Wardell owned and managed several other successful businesses in retail sales and services, computers and automation, electronics, and publishing.

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